Industrial Marketing
Industrial Marketing involves the marketing of goods, services and information between organizations and their customers. Applying a market-oriented perspective, the focus is on areas such as services marketing, buying behavior, e-commerce and e-government.
Our research within the subject industrial marketing comprises, among other things, the following:
- E-government from a customer perspective
- Brand building
- Consumer behavior on the Internet and in retailing
- Personal selling
- Value creation in collaborations between university and industry
- Aspects of sustainability in customer - supplier relations
- Business models for mobile services
