Tourism is an important sector from an economic point of view. It can be of an even greater importance to regions that are situated in a peripheral area. For such areas, often not suitable for mass tourism, it is of importance to be aware of the needs and expectations of tourists so the right products and services can be offered in order to deliver quality to the customers.
The purpose of this project is to explore how customer satisfaction can be measured in the tourism sector and to describe the characteristic needs and expectations of tourists visiting a peripheral area, thereby contributing to the knowledge of both service quality and tourism.
The project is carried out by Anna-Karin Jonsson-Kvist within the Research Station Eastern Norr¬botten (Forskarstation Östra Norrbotten), with collaboration between the munici¬palities of Haparanda, Kalix, Överkalix and Övertorneå, situated near the boarder to Finland. A large part of the financial support to the Research School is from the European Union.