Åsa Wallström

Publikationer (38)

1. Coming of age: a twenty-one year analysis of marketing intelligence & planning from 1990 to 2010

   Wiid-Daly, M. ,DuPreez, R.&Wallström, Å.2012 i :Marketing Intelligence & Planning .30 ,1 ,s. 4-17 .14 s.

   Publikation: Forskning - peer-review›Tidskriftsartikel

2. E-asy p-easy - or maybe not...: using market segmentation to address citizens' needs

   Engström, A. ,Ek Styvén, M. ,Wallström, Å.& Salehi-Sangari, E.2012 i:Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. Timmermans, H. (red.).s. 60-60.1 s.

   Publikation: Forskning - peer-review›Abstract i konferenspublikation/proceedings

3. Offentliga e-tjänster - En nytta för medborgaren eller en nödvändighet för kommunen?

   Salehi-Sangari, E. ,Engström, A. ,Ek Styvén, M.&Wallström, Å.2012 Luleå:Luleå tekniska universitet .19 s.

   Publikation: Populärvetenskap›Rapport

4. On or off?: perceived benefits and risks of shopping online vs. offline

   Ek Styvén, M. ,Wallström, Å.&Engström, A.2012 i:Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. Timmermans, H. (red.).s. 194-194.1 s.

   Publikation: Forskning - peer-review›Abstract i konferenspublikation/proceedings

5. Developing an attractive mobile service: A comparison of desired consumption values of three different services

   Engström, A. ,Ek Styvén, M. ,Wallström, Å.&Salehi-Sangari, E.2011 i:The Sustainable Global Marketplace : Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 . Conway, M. (red.).Academy of Marketing Science ,3 s.

   Publikation: Forskning - peer-review›Artikel i konferenspublikation/proceedings

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