Alessandro Bertoni

Organization: Luleå University of Technology
Phone: +46 (0)920 492371
Room: A2574 - show on map »
City: Luleå

Alessandro Bertoni is a Ph.D. Student at the division of Innovation and Design, on the subject of Functional Product Development with a focus on Value Driven Design for Product/Service Systems.

Research description

A Product/Service System is defined as a special case of “servitization”, a market proposition that extends the traditional functionality of a product by incorporating additional services. In supplying PSS the emphasis is on the ‘sale of use´ rather than the ‘sale of product’. The customer no longer pays for the ownership of a product, but pays for using an asset or getting a result, avoiding additional costs usually associated with the ownership. The adoption of PSS not only implies relevant changes on how the combination of products are services are sold, but impact also the way in which product and services are designed and concepts generated.
My research has the objective of enhancing the value assessment of product/service systems alternatives in the preliminary design phase, by adopting a Value-Driven Design strategy, aiming at increasing the awareness of decision makers while dealing with Multi Attribute Decision Making problems. The research is conducted through workshops, physical meetings, informal interviews and company site visits. The findings of the research are further analyzed in the light of new theories.
My research focuses on two main topics. The development of methodologies, and establishment of criteria, to adopt a Value-Driven Design strategy in PSS preliminary design phase, and the visualization of value trade-off between alternative PSS designs, with respect on the impact on perceived value and stated needs and expectations.


Curriculum Vitae


Related documents

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  1. Using 3D CAD models for value visualization: an approach with SIEMENS NX HD3D Visual Reporting

    Bertoni, M. ,Bertoni, A. , Broeze, H., Dubourg, G. & Sundhurst, C.2014 In :Computer-Aided Design and Applications .11 ,3 ,p. 284-29411 p.

    Publication: Research - peer-reviewJournal article

  2. Analyzing Product-Service Systems conceptual design: the effect of color-coded 3D representation

    Bertoni, A.2013 In :Design Studies .34 ,6 ,p. 763–79331 p.

    Publication: Research - peer-reviewJournal article

  3. Effectiveness of colour-coded CAD models value visualisation in PSS conceptual design

    Bertoni, A.&Bertoni, M.2013Product-Service Integration for Sustainable Solutions: Proceedings of the 5th CIRP International Conference on Industrial Product-Service Systems, Bochum, Germany, March 14th - 15th, 2013. Meier, H. (ed.). Berlin:Springer Science+Business Media B.V. ,p. 495-50612 p. (Lecture Notes in Production Engineering).

    Publication: Research - peer-reviewArticle in proceedings

  4. Performance measurement framework for product-service systems development: a balanced scorecard approach

    Chirumalla, K. ,Bertoni, A. ,Parida, A. ,Johansson, C.&Bertoni, M.2013 In :International Journal of Technology Intelligence and Planning .9 ,2 ,p. 146 - 16419 p.

    Publication: Research - peer-reviewJournal article

  5. Using 3D CAD models for value visualization: an approach with SIEMENS NX HD3D Visual Reporting

    Bertoni, M. ,Bertoni, A. , Broeze, H., Dubourg, G. & Sandhurst, C.2013Program and Proceedings Abstracts of the 2013 International CAD Conference and Exhibition.

    Publication: Research - peer-reviewConference abstract in proceedings


Published: 23 June 2011

Updated: 23 June 2011

Luleå University of Technology