Mana Farshid

Publikationer (9)

1. A sweet face man: using Chernoff faces to portray social media wine brand images

   Farshid, M. ,Chan, A.& Nel, D.2012 i :International Journal of Wine Business Research .24 ,3 ,s. 183-195.13 s.

   Publikation: Forskning - peer-review›Tidskriftsartikel

2. Electronic consumer communication, word of mouth and brand image: insights from computer-aided content analysis

   Farshid, M.dec 2012 Luleå:Luleå tekniska universitet . (Doctoral thesis / Luleå University of Technology).

   Publikation: Forskning›Doktorsavhandling

3. How sociable?: An exploratory study of university brand visibility in social media

   Botha, E. ,Farshid, M.& Pitt, L.2011 i :South African Journal of Business Management .42 ,2 ,s. 43-51.9 s.

   Publikation: Forskning - peer-review›Tidskriftsartikel

4. Reciprocity toward the Internet

   Peighambari, K. ,Kordestani, A.&Farshid, M.2011 i:Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool.Academy of Marketing Science

   Publikation: Forskning - peer-review›Artikel i konferenspublikation/proceedings

5. Salesperson's personality and the relationship quality: Differences Between Customers and Friends

   Peighambari, K. ,Sattari, S. ,Bäckström, L.&Farshid, M.2011 i:The Sustainable Global Marketplace : Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 . Conway, M. (red.).Academy of Marketing Science ,s. 102-104.3 s.

   Publikation: Forskning - peer-review›Artikel i konferenspublikation/proceedings

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