Lena Goldkuhl

Publikationer (4)

1. Multiple marketing channel conflict with a focus on the Internet: a dual perspective

   Goldkuhl, L.2007 Luleå:Luleå tekniska universitet .190 s. (Doctoral thesis / Luleå University of Technology; Nr 2007:70).

   Publikation: Forskning›Doktorsavhandling

2. Sensing the scent of service success

   Goldkuhl, L.&Styvén, M.2007 i :European Journal of Marketing .41 ,11/12 ,s. 1297-1305.9 s.

   Publikation: Forskning - peer-review›Tidskriftsartikel

3. Multiple marketing channel conflict with a focus on the internet

   Goldkuhl, L.2005 Luleå:Luleå tekniska universitet .117 s. (Licentiate thesis / Luleå University of Technology; Nr 2005:54).

   Publikation: Forskning›Licentiatuppsats

4. Pricing and Compensation Strategies in Multiple Marketing Channels

   Goldkuhl, L.2005 i:Proceedings of the 12th Recent Advances in Retailing and Services Science Conference: EIRASS.

   Publikation: Forskning - peer-review›Artikel i konferenspublikation/proceedings

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