The Web is faster and more people are publishing more often. For a web-centric company, which a university naturally is, the web strategy is the same as the organization's strategy.
The goal of the Web is to serve as a daily tool for effective leadership and as a natural communication channel towards funders, partners, researchers and students. Studies from Stanford University shows that 75% of all stakeholders mainly assesses an organization according to its website.
A university's total delivery of research, education and support services are intangible and are currently much of our leadership and end products are handled via the web.