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Gender Contact Point, Luleå University of Technology Photo: Linda Alfredsson
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Beneficial collaboration between researchers and companies

Published: 8 September 2017

In the Gender Contact Point project, the company Tromb and researchers at Luleå University of Technology develop and implement tools for increased diversity. – Gender Contact Point has been an eye-opener, not least in the recruitment process, says Linda Lundmark, digital business developer at Tromb.

Tromb develops digital solutions for its customers and thus works in an industry that traditionally is man-dominated. The purpose of the Gender Contact Point project is to create an innovative collaboration environment for practical gender integration and to develop tools in collaboration with local IT companies.

– It feels good to know that all tools rest on science. For us, we have learned about everything from recruitment to how we communicate. For example, we have reviewed our website and thought about stereotyped image choices, says Linda Lundmark.

Her colleague Johan Rudström fills in:

– We reviewed our recruitment texts and found that they are often written for men. When we started to change the texts, we got more female applicants. With greater diversity, we get a better workplace and better dynamics.

Companies as co-researchers

And Tromb has achieved good results. Today, almost one-fifth of Tromb's employees are women.

– The biggest obstacle for us when it comes to employ more women is simply the lack of women in this industry, says Linda Lundmark.

– We sell our products to both women and men, therefor it is obvious that both women and men will develop them. Our ambition is that these new experiences will be a natural part of the Tromb culture.

Paula Wennberg, Luleå University of Technology, is project manager for Gender Contact Point. She points out that the project is dependent on the participating companies since it is in the workplace where theories are to be translated into practice.

– We see companies as co-researchers in the GCP project. Companies demand useful knowledge and the quality of research is improved when questions are turned and turned from different perspectives, says Paula Wennberg.

The project Gender Contact Point, which is a collaboration between CDT, Gender and Technology and local IT companies, will continue until February 2018 and is financed by the European Regional Development Fund and the Country Administrative Board in Norrbotten.


Paula Wennberg

Paula Wennberg, Consultant, Project Manager

Phone: +46 (0)920 491285
Organisation: Digital Services and Systems, Department of Computer Science, Electrical and Space Engineering