The project aims at enabling end-users to create mobile services (apps) that take advantage of the emerging billions of connected devices. The "social network" paradigm is used to simplify human-to-machine and machine-to-machine communication, we become "friends" with e.g.
our car and our garage-door, and the car and the garage-door become "friends" with each other. That way, MY car can open MY garage-door, but not accidently another door.
The proposal is supported by 40 partners in 10 countries.