Graphic design: artistic techniques, material and media 1 15 credits

Grafisk design: konstnärliga tekniker, material och medier 1
First cycle, D0032A
Course syllabus valid: Autumn 2019 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Director of Undergraduate Studies Bo Jonsson, Department of Business Administration, Technology and Social Sciences 15 Feb 2016

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 14 Jun 2019

Education level
First cycle
Grade scale
U G#
Graphic Design
Subject group (SCB)
Media Production
Main field of study
Graphic Design

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language

More information about English language requirements


The selection is based on final school grades or Swedish Scholastic Aptitude Test.

Course Aim
After completed course, students should demonstrate basic theoretical knowledge and practical ability to visualize ideas in graphic design assignments as well as demonstrating insight and understanding of different creative methods and processes. Students are expected to show the ability to see, interpret and design through illustrating, photographing, typesetting and working with graphic design layouts. The student should demonstrate:
Knowledge and understanding
1.        Theoretical and practical fundamentals of graphic design, with a focus on color and form.
2.        Fundamental understanding of the history of different techniques and medias, and various images cultural traditions
3.        Fundamental understanding of the correspondences between text, image, moving picture, object and sound.
4.        Fundamental understanding of various aspects of spatiality in graphic design contexts

Skills and ability
5.        Ability to visually analyze and implement color and form
6.        Ability to plan, motivate and implement graphic design processes
7.        Ability to apply artistic techniques and medias, specifically for processes in graphic design.
8.        Ability to analyze images and motivate understanding
9.        Ability to implement written and oral communication, primarily demonstrated through language discourse and narratives

Judgment and approach
10.        Ability to implement norm critical perspectives and approaches
11.        Ability to make judgement with respect to relevant social, artistic and ethical aspects
12.        Basic skills in independently planning and implementing artistic tasks within given time frames

The course covers:
  • Fundamentals of graphic design and visual communication
  • Artistic techniques, materials and media
  • Color and form
  • Illustration and drawing
  • Photography
  • Language and writing
  • Artistic perspectives and artistic training
  • Cultural-historical theories and visual traditions
  • Graphic design history, traditions and concepts
  • Basic project management and independent planning
  • Oral, written, and visual communication and presentation

The course includes both independent and group work in which the course participants apply course theory and practice with support of feedback by course tutors. Reflection on literature studies, lectures, seminars, workshops and design exercises are continually implemented in reflection workbook. The project is presented in oral, written and visual form.

The course contains several modules, which integrate all of the theoretical, creative and professional perspectives. Teaching and learning are performed through lectures and literature studies, intersected with independent assignment on visualization and feedback sessions. The course participants practice oral, written and visual communication skills, and, both independently and in collaboration with others, planning and implementation of the project.

  • Learning objective 1, 3, 5-7 and 12 are assessed in individual and group assignments in Test 1. Visual design
  • Learning objective 1, 3 and 9 are assessed in assignment in Test 2. Language and writing
  • Learning objective 2 - 4 and 8-11 are examined in assignment in Test 4. Cultural history
  • Learning objective 1, 3, 5-8 and 11-12 are examined in Test 3. Reflection workbook

Students must register for the courses themselves, or contact ETS educational administration, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Liv-Jenny Sandberg

Literature. Valid from Autumn 2019 Sp 1 (May change until 10 weeks before course start)
Heskett, John. (2006) Design – en introduktion. Raster förlag. ISBN 9789187215728

Albers Josef (2013) Interaction of Color. Yale University Press ISBN: 9780300179354
Kompendium i Canvas: Johannes Ittens Färglära.

Course offered by
Department of Business Administration, Technology and Social Sciences

CodeDescriptionGrade scaleHPStatusFrom periodTitle
0001Practice exercise: Visual designsU G#8.00MandatoryA16
0004Independent project: Reflection workbookU G#2.00MandatoryA16
0005Assignment report: Artistic writingU G#3.00MandatoryA17
0006Seminar assignment: Artistic methods and processesU G#2.00MandatoryA17

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.