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COURSE SYLLABUS

Graphic design: Typography and semantics 2 15 credits

Grafisk design: Typografi, språket och formen 2
First cycle, D0040A
Version
Course syllabus valid: Spring 2020 Sp 3 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 15 Feb 2017

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 04 Nov 2019

Education level
First cycle
Grade scale
U G VG *
Subject
Graphic Design
Subject group (SCB)
Media Production
Main field of study
Graphic Design

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and D0032A Graphic design: artistic techniques, material and media 1, D0033A Graphic design: typography and semantics 1, D0034A Graphic design: methods, process and theory, D0035A Graphic design: for interaction 1, D0036A Graphic design: communication and media and D0038A Graphic design: artistic techniques, material and media 2 or equivalent.


More information about English language requirements


Selection

The selection is based on 1-165 credits.



Course Aim
At the end of the course the students have gained a deeper theoretical, as well as practical knowledge of typography from an artistic as well as communicative perspective.

The goal of the course is to further develop the students knowledge and aptitude within typography and in its extension graphic design. It is expected the student develops the tools required to interpret, reflect, and argue typography’s role as aesthetic and communicative vehicle, to discuss the merits of works from both a personal as well as general point of view.

Knowledge and understanding
1. A developed theoretical, as well as practical knowledge of typography from an artistic as well as communicative perspective.

Skills and abilities
2. Ability to identify, develop and solve design related issues
3. Ability to implement communication theories, mainly from a semiotic and narrative perspective, through both oral and written means.

Judgement and approach
4. Interpret, reflect, and argue typography’s role as aesthetic and communicative vehicle.
5. Independently plan and execute a graphic design production

Contents
The course covers:

  • Intermediary theory and methods for typograhy and graphic design with a focus on aesthetics, message and function within the graphic design as a discipline.
  • Artistic design in the area of typography from a current and historical perspective
  • Oral presentation of own work for an audience, in which the students should reflect on, account for, and defend their position

The course includes both independent and group work in which the course participants apply course theory and practice with support of feedback by course tutors. Reflection on literature studies, lectures, seminars, workshops and design exercises are continually implemented in reflection workbook. The project is presented in oral, written and visual form.

Realization
The course contains several modules, which integrate all of the theoretical, creative and professional perspectives. Teaching and learning are performed through lectures and literature studies, intersected with independent assignment on visualization and feedback sessions. The course participants practice oral, written and visual communication skills, and, both independently and in collaboration with others, planning and implementation of the project.

Examination
Learning objective 1-4 are assessed in test 1. Assignments
Learning objective 2-4 are assessed in test 2 Artistic methods from a cultural history perspective
Learning objective 1-2 and 4-5 are assessed in test 3. Project
Learning objective 1-5 are assessed in test 4. Workbook.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Examiner
Johan Wallerström

Literature. Valid from Spring 2020 Sp 3 (May change until 10 weeks before course start)
McNeil Paul (2017) The Visual history of type, Laurence King Publishing ISBN: 9781780679761
Kane John (2011) A Type Primer, Laurence King Publishing/Prentice Hall, ISBN: 978185669291
Robins Sarah, Grids Research (2010), compendium pdf in Canvas
+ Kompendier och poddar om Typografi som tar upp kvinnliga typografer i större utsträckning än
litteraturen.
+ kompender och övningar med Maria Udén

Course offered by
Department of Business Administration, Technology and Social Sciences

Modules
CodeDescriptionGrade scaleHPStatusFrom periodTitle
0001Assignment reportsU G#4.00MandatoryA17
0002Assignment report 2, artistic methodsU G VG *4.00MandatoryA17
0003ProjectU G VG *5.00MandatoryA17
0004Independent project: workbookU G#2.00MandatoryA17

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.