Skip to content


Visual design 7.5 credits

Visuell design
First cycle, D0052A
Course syllabus valid: Autumn 2020 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Education level
First cycle
Grade scale
U G#
Graphic Design
Subject group (SCB)
Media Production

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language

More information about English language requirements


The selection is based on final school grades or Swedish Scholastic Aptitude Test.

Course Aim
After course completion, the student should be able to implement theoretical and practical knowledge to visualize and communicate design. The student should understand what visual communication means and be able to use
visual language both in analysis and practice.

The student shall demonstrate:
  • Knowledge of material and color theory for visual design and skills in applying this knowledge.
  • Knowledge of norm-critical perspectives and approaches.
  • Skills in method and process.
  • Skills in describing, analyzing and interpreting form, technology and content.
  • Skills in verbally, writing and visually communicating their process and method and reflecting
  • around their own and others' design work.
  • Skills in written and oral communication, primarily with regard to language forms and narratives.
  • Understanding the history of different media and the traditions of different visual cultures.
  • Skills in mastering the correspondence between text and image and the space between them.
  • Basic skills in planning and implementing tasks within given time frames.

The course deals with visual techniques, materials and media:
  • Color, form and illustration, both analog and digital.
  • Different perspectives on design and visual communication.
  • Visual theory and visual storytelling.
  • Visual design as a concept and tradition, and norms that affect these.
  • Processes and methods, theoretical and practical.

The course includes independent work in which the student applies theory and practice with the support of the course supervisor.

The course integrates theoretical, visual and practical perspectives. The teaching takes the form of lectures and literature studies alternated with independent work within visualization supported by feedback sessions. The course participants practice oral, written and visual communication skills and practice, both independently and in collaboration with others.

The course is examined through oral, written and visual presentation of references, reasoning, process
and results.

0001     Assignments                          5 credits         U G #
0002    Seminar assignment                 1 credit         U G #
0003    Independent work/workbook     1.5 credits     U G #

Åsa Wikberg-Nilsson

Literature. Valid from Autumn 2020 Sp 1 (May change until 10 weeks before course start)
Eriksson Yvonne & Göthlund Annette, Möten med bilder (2012) ISBN: 9789144059457

Holst Hanne-Vibeke, Som pesten, ISBN: 9789175039503 (optional pocket version)
Lunde Maja, Binas historia (optional pocket version)

Reference literature:
Andreas Berg & Sara Teleman, Svensk illustration - en visuell historia 1900-2000 (2019)

Course offered by
Department of Business Administration, Technology and Social Sciences

CodeDescriptionGrade scaleHPStatusFrom periodTitle
0001AssignmentsU G#5.00MandatoryA19
0002Seminar assignmentU G#1.00MandatoryA19
0003Independent work/workbookU G#1.50MandatoryA19

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 18 Feb 2019

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 18 Jun 2020