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Visual design 7.5 credits

Visuell design
First cycle, D0052A
Course syllabus valid: Autumn 2021 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Education level
First cycle
Grade scale
U G#
Graphic Design
Subject group (SCB)
Media Production

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language

More information about English language requirements


The selection is based on final school grades or Swedish Scholastic Aptitude Test.

Course Aim
After the course, the participant is expected to be able to show an advanced level of:

Knowledge and understanding
1 Understanding of artistic techniques, materials and media as well as color theory for visual design
2 Understanding of norm-critical theories, perspectives and attitudes
3 Understanding of the history of different artistic mediums and the traditions of different image cultures

Ability and skill
4 Ability to independently apply relevant artistic technology, materials and methods
5 Ability to describe, analyze and interpret form, technology and content
6 Ability to write, oral and visual communication mainly regarding form, tonality and design
7 Ability to master correspondences between image and text and the space between them
8 Skill in planning and carrying out artistic tasks within given time frames

9 Ability to critically analyze and interpret meaning and representation in visual design
10 Ability to reflect on one's own and others' artistic attitudes

The course covers illustrative techniques, materials and media, color and shape, as well as illustration both analog and digital. Different perspectives on design and visual communication. Image theory and storytelling. Visual design as a concept and tradition as well as norms that affect them. Design processes and methods theoretically and practically.

Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
The course contains several elements that integrate theoretical, design and professional perspectives. The teaching takes place in the form of lectures and literature studies interspersed with independent work in visualization with the support of guidance and feedback. You practice oral, written and visual communication skills in show and tell exercises and practice both independently and in collaboration with others.  

If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
The course is examined through visual, oral and written exams with grade levels U G.  

Students must register for the courses themselves, or contact ETKS educational administration, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Åsa Wikberg-Nilsson

Literature. Valid from Autumn 2020 Sp 1
Eriksson Yvonne & Göthlund Annette, Möten med bilder (2012) ISBN: 9789144059457

Holst Hanne-Vibeke, Som pesten, ISBN: 9789175039503 (optional pocket version)
Lunde Maja, Binas historia (optional pocket version)

Reference literature:
Andreas Berg & Sara Teleman, Svensk illustration - en visuell historia 1900-2000 (2019)

Course offered by
Department of Social Sciences, Technology and Arts

CodeDescriptionGrade scaleCrStatusFrom periodTitle
0004Oral, written and visual examination - Visual analysisU G#1.00MandatoryA21
0005Oral, written and visual examination - Visual designU G#5.00MandatoryA21
0006Oral, written and visual examination - WorkbookU G#1.50MandatoryA21

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 18 Feb 2019

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 17 Feb 2021