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Entrepreneurship and business planning 7.5 Credits

Entreprenörskap och affärsplanering
First cycle, E0007N
Course syllabus valid: Spring 2018 Sp 3 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Director of Undergraduate Studies Bo Jonsson, Department of Business Administration, Technology and Social Sciences 16 Feb 2015

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 16 Jun 2017

Education level
First cycle
Grade scale
U G#
Subject group (SCB)
Business Administration

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language

More information about English language requirements


The selection is based on final school grades or Swedish Scholastic Aptitude Test.

Course Aim
After completing the course the student should be able to:          
Knowledge and understanding   
Explain and discuss how: 
  • business opportunities can be identified and commercialised 
  • business opportunities can be translated into business ideas and business models 
  • competitor analysis can be formulated and implemented
  • a marketing plan and marketing strategy can be formulated and implemented
  • an organization's financial planning can be designed and analysed
  • an organization's operational planning can be designed and analysed
  • a business plan can be designed and analysed

Skills and abilities 
  • Search, compile and analyze relevant information to evaluate an idea for an entrepreneurial venture. 
  • Critically and systematically analyse, compare and discuss the different forms of entrepreneurship. 
  • Based on own examples and research about entrepreneurship critically and systematically analyse, evaluate and discuss how entrepreneurship can be applied. 
  • Identify and develop a business opportunity in the form of a business plan
  • Written and oral presentation of a new business opportunity in the form of a business plan
  • Describe, critically and systematically analyse, compare and consider the various choices made in business planning  

Values and attitudes 
  • Identify, formulate and discuss ethical issues in relation to research and commercialization of business opportunities in entrepreneurship.

The course aims to develop and train students' abilities to identify, develop and communicate business opportunities through business planning. The course includes methods to identify a viable business idea and methods to implement key analyses to evaluate the generated business idea. Including, for example, analyses of the market, competitors, and finances.

The course is web-based. Information about different course activities such as work tasks and submission dates are available on the course website. The course does not require physical attendance. The communication between the participants and teachers occurs primarily via the website. This assumes that participants have access to Internet-connected computer and devices including microphone and webcam.

The course is assessed through a written business plan with associated pitch - oral presentation. All learning outcomes are assessed in a holistic perspective in all examination moments. The examination has the following distribution: 
  • Business plan - writing: 80%  
  • Pitch of the business plan - oral: 20% 

The course can not be included in an degree together with E0003N, G0008N, O0008N or other course with similar content.
Students must register for the courses themselves, or contact ETS educational administration, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Daniel Örtqvist

Transition terms
The course E0007N is equal to E0003N

Literature. Valid from Autumn 2015 Sp 1 (May change until 10 weeks before course start)
Recommended litterature
McKinsey & Company. Affärsplanering: En handbok för nya tillväxtföretag. Stockholm: Ekerlids förlag; 2005.
Drucker, P. "Managing Oneself", Harvard Business Review, January 2005, pp.100-109
Garvin "What every CEO should know about New Business" Harvard Business Review, September, 2004, pp 18-22

Cases and other course material is added

Course offered by
Department of Business Administration, Technology and Social Sciences

0001Written report and oral presentation7.5U G#

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.