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Principles of Marketing 7.5 credits

Marknadsföring, grundkurs
First cycle, M0004N
Course syllabus valid: Autumn 2021 Sp 2 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Education level
First cycle
Grade scale
G U 3 4 5
Industrial Marketing
Subject group (SCB)
Business Administration
Main field of study
Industrial and Management Engineering

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language

More information about English language requirements


The selection is based on final school grades or Swedish Scholastic Aptitude Test.

Course Aim
The course aims to provide a broad introduction to the field of marketing. The student should develop basic knowledge in the area and gain an understanding of the role of marketing in companies and organizations.

After passing the course, the student should be able to:

Knowledge and understanding
1.    describe and explain basic concepts, theories and models within marketing, and how these are related to each other

Competence and skills
2.    apply basic marketing concepts, theories and models in the analysis of practical situations and of companies’/organizations’ marketing
3.    search and critically evaluate relevant information, including scientific sources, in order to analyze companies’/organizations’ marketing
4.    draw relevant conclusions and formulate recommendations based on analysis of companies’/organizations’ marketing
5.    in writing and orally report and discuss information, analysis and conclusions related to companies’/organizations’ marketing
6.    manage in-text references and list of references in a correct and clear manner in accordance with the specified standard

Judgement and approach
7.    use well-reasoned arguments for analysis
8.    critically reflect on and evaluate marketing from a sustainability perspective 

The course deals with marketing from a company/organization perspective. Marketing is based on an understanding of customers’ needs, with the aim to create value for customers and build profitable, long-term customer relations. The course focuses primarily on consumer markets, but industrial markets are also included. The main topics of the course are buying behaviour, segmentation, targeting, positioning, and the marketing mix. Sustainability aspects on marketing are also discussed, as well as strategic and marketing planning. The course provides a suitable base for further studies in the area of marketing.

Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
The course is given on campus and is carried out in the form of lectures, seminars, supervision, individual assignments and team assignments. Parts of the course can be taught in English.

If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
Course aim 1-2 are examined through a written test and written individual assignments.

Course aim 2-8 are examined through written group assignments.

Course aim 4-5 are examined through oral presentations and seminars.

A requirement for passing the course is attendance at compulsory sessions.

Written individual assignments and group assignments, as well as oral presentations and seminars, are conducted in English.

For all compulsory parts / modules in the course, ONE opportunity is given for completion during the course. Subsequent supplementary opportunities are offered during the re-examination periods in March and August or the next time the course is given. Completion of written assignments must be submitted no later than the last day of each re-examination period. Submitted work will be corrected within three weeks from this date. Students who want to complete a missed seminar should register via the function mailbox ( no later than three weeks before the first day of the re-examination period in order to get a place booked and information about when the seminar is given.

Students must register for the courses themselves, or contact ETKS educational administration, no later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Due to similar content, the course cannot be included in a degree together with the courses M0011N or M0015N or other courses with similar content.

Transition terms
The course M0004N is equal to IEM031

Maria Ek Styvén

Transition terms
The course M0004N is equal to IEM031

Literature. Valid from Autumn 2021 Sp 2
Parment, A., Marknadsföring (latest edition), Studentlitteratur.
Additional literature may be added (provided in the learning platform).

Reference literature:
Parment, A., Kotler, P. & Armstrong, G., Principles of Marketing Scandinavian Edition (latest edition), Pearson.

Course offered by
Department of Social Sciences, Technology and Arts

CodeDescriptionGrade scaleCrStatusFrom periodTitle
0002Written examG U 3 4 54.50MandatoryA16
0004Written group assignmentsU G#2.00MandatoryA21
0005Written individual assignmentsU G#0.50MandatoryA21
0006Oral presentations and seminarU G#0.50MandatoryA21

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 20 Aug 2021