COURSE SYLLABUS International Marketing 7.5 credits Internationell marknadsföring First cycle, M0014N Version Autumn 2007 Sp 1 - Spring 2008 Sp 4Autumn 2008 Sp 1 - Spring 2010 Sp 4Autumn 2010 Sp 1 - Spring 2011 Sp 4Autumn 2011 Sp 1 - Spring 2012 Sp 4Autumn 2012 Sp 1 - Autumn 2012 Sp 2Spring 2013 Sp 3 - Spring 2013 Sp 4Autumn 2013 Sp 1 - Autumn 2013 Sp 2Spring 2014 Sp 3 - Autumn 2015 Sp 2Spring 2016 Sp 3 - Spring 2016 Sp 4Autumn 2016 Sp 1 - Autumn 2017 Sp 2Spring 2018 Sp 3 - Spring 2018 Sp 4Autumn 2018 Sp 1 - Autumn 2020 Sp 2Spring 2021 Sp 3 - Present Course syllabus valid: Spring 2021 Sp 3 - PresentThe version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first. Education level First cycle Grade scale U G VG * Subject Business Administration Subject group (SCB) Business Administration Main field of study Business Administration Entry requirementsIn order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and have knowledge, skills and abilities in basic marketing comparable to the course M0015N, as well as knowledge, skills and abilities in international business environment comparable to the course M0022N. Good knowledge in English, equivalent to English 6. More information about English language requirements SelectionThe selection is based on 1-165 credits.Course AimThe overall aim of the course is for the student to develop his/her ability to critically review and utilize theory and knowledge in international marketing, and to apply international marketing theories in a strategic marketing plan. After passing the course, the student should be able to: Explain, understand, and use central concepts and theories in the area of international marketing Develop a strategic marketing plan focusing on international marketing objectives Cooperate as a member in a team in developing ideas Present and discuss strategic decisions in the area of international marketing In writing and orally communicate ideas, information and decisions in the area of international marketing ContentsThe course includes the following areas: Connection to previous courses, such as International Business Environment, reviewing the importance and meaning of globalization in the 21st century Review of the environmental forces that organizations face in developing their marketing strategies Review of modes of entry that organizations use to enter international markets Further development of knowledge from the Principles of Marketing course, with a primary focus on the adaption of the marketing mix in international markets Primary focus on developing international marketing strategy, including but not limited to branding, marketing communication, pricing and value chain issues Development of teamwork and leadership/management skills Development of specific communication skills, including written and oral communication RealizationLectures, seminars, supervision, individual assignments and group assignments.ExaminationIn compulsory individual assignments, group assignments, and exams, the following abilities are examined: Explain, understand, and use central concepts and theories in the area of international marketing Develop a strategic marketing plan focusing on international marketing objectives Cooperate as a member in a team in developing ideas Present and discuss strategic decisions in the area of international marketing In writing and orally communicate ideas, information and decisions in the area of international marketing RemarksStudents must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, no later than tree days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place. Due to similar content, the course cannot be included in a degree together with the courses M0006N, M0020N, M0028N or other courses with similar content.ExaminerTim FosterTransition termsThe course M0014N is equal to IEM329Literature. Valid from Spring 2021 Sp 3 (May change until 10 weeks before course start)RECOMENDED: Keegan, W & Green, M (2016) Global Marketing: Global Edition, latest edition. Pearson Higher Education. ISBN 10: 1292150769ISBN 13: 9781292150765Literature might be added. Search books in the library » Course offered byDepartment of Business Administration, Technology and Social SciencesModules CodeDescriptionGrade scaleHPStatusFrom periodTitle 0001Compulsory tests and assignmentsU G VG *7.50MandatoryA07 Study guidanceStudy guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.Syllabus establishedby Department of Business Administration and Social Sciences 28 Feb 2007Last revisedby Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 06 Nov 2020