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International Marketing 7.5 credits

Internationell marknadsföring
First cycle, M0014N
Course syllabus valid: Autumn 2021 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Education level
First cycle
Grade scale
U G VG *
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and university studies of at least 60 credits and this must include the following course; Principles of marketing (M0004N or M0015N) 7,5 credits or equivalent knowledge. Good knowledge in English, equivalent to English 6.

More information about English language requirements


The selection is based on 1-165 credits.

Course Aim
After passing the course, the student should be able to:

Knowledge and understanding
1. Describe and explain key concepts, theories and models related to international marketing.

Competence and skills
2. Apply tools and concepts related to international marketing in order to analyze a real company/brand planning on entering a new, international market.
3. Analyze internal and external factors influencing a company’s international marketing strategy.
4. Analyze and develop a SWOT analysis and marketing objectives for an actual company.
5. Analyze and develop an international marketing strategy, including a part of the marketing campaign being developed incorporates a form of corporate social responsibility (CSR).

Judgement and approach 
6. Analyze and evaluate international marketing from an international, CSR perspective, with the help of theories connected to the area. 
7. Apply a strategic approach to define problems in international marketing campaigns and critically reflect upon and develop a company’s marketing practices.
8. Apply what they have learned in the form of a written marketing plan and oral presentation.
9. Critically reflect on one’s own learning within the subject area  

In the 21st century, globalization is having an impact on all aspects of business strategy, both for SMEs and MNEs.  The course is considered a “capstone course” and aims to ask students to take what they have learned from previous courses (lectures and textbooks), as well as continue learning about marketing from an international perspective in this course.  As a capstone course, it is project-based, with students working primarily in teams to develop a comprehensive, international marketing campaign with a CSR component added to it.  This shows them that companies and their brands can not only continue to utilize marketing to make more money but make a difference in the world as well.  Areas covered in the course include developing a comprehensive, international marketing campaign (and marketing plan) to help an actual company/brand not only create more revenue but make a positive difference in the world as well.  To do this, students learn about writing a marketing plan, including but not limited to an introduction focused on globalization and the increased importance of international marketing; a situation analysis that leads to an overall SWOT for the project they are working on; developing specific, measurable marketing objectives; developing a strategy through the 4 Ps to reach those objectives; and a marketing activity chart that aids in the implementation of that international marketing campaign.  The course highlights the importance of different aspects of international marketing, both at a strategic but also tactical level.

Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
This course includes lectures, workshops, individual assignments, and group assignments. Students will practice independent work with individual assignments, as well working in small teams. The students will practice problem solving and collaboration capabilities through group assignments. They will work on a group project work that prepares the students for careers in international marketing, as they will design, conduct and present an international marketing campaign. During lectures, the students get to engage in group discussions that help them to critically analyze current topics, such as the role of CSR in international marketing efforts. 

The course is given in English; thus, students will practice their ability to communicate in spoken and written English.  

If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
The course is assessed through both individual and group assignments. 

Course aims 1-7 are assessed through written group assignment and group oral presentation.
Course aim 8 is assessed through an individual assignment. 

Active participation and attendance are required to pass the course. 
Results from all parts of the examination are weighted together for the final course grade (U/G/VG).

Students must register for the courses themselves, or contact ETS educational administration, no later than tree days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Due to similar content, the course cannot be included in a degree together with the courses M0006N, M0020N, M0028N or other courses with similar content.

Tim Foster

Transition terms
The course M0014N is equal to IEM329

Literature. Valid from Autumn 2021 Sp 1 (May change until 10 weeks before course start)
Students have options for this course:
• OPTION 1 (recommended): Keegan, W & Green, M Global Marketing: Global Edition, latest edition or up to two editions before latest edition.
Pearson Higher Education. (ISBN 10: 1292150769; ISBN 13: 9781292150765)
• OPTON 2: Any other textbook focused on international or global marketing.
• OPTION 3: Based on the subjects covered in the course, students read based on finding scholarly journal articles related to the topics covered
in class.
• OPTION 4: Students are recommended either way to bring forward anything they have learned in previous courses as well.

Literature might be added.

Course offered by
Department of Social Sciences, Technology and Arts

CodeDescriptionGrade scaleCrStatusFrom periodTitle
0002Oral group presentationU G#2.50MandatoryA21
0003Individual assignmentsU G#1.00MandatoryA21
0004Written group assignmentU G#4.00MandatoryA21

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 17 Feb 2021