COURSE SYLLABUS

International Marketing 7.5 Credits

Internationell marknadsföring
First cycle, M0014N
Version
Course syllabus valid: Autumn 2018 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 15 Feb 2018

Education level
First cycle
Grade scale
U G VG
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and have knowledge, skills and abilities in basic marketing comparable to the course M0015N, as well as knowledge, skills and abilities in international business environment comparable to the course M0022N. Good knowledge in English, equivalent to English 6.


More information about English language requirements


Selection

The selection is based on 1-165 credits.



Course Aim
The overall aim of the course is for the student to develop his/her ability to critically review and utilize theory and knowledge in international marketing, and to apply international marketing theories in a strategic marketing plan.

After passing the course, the student should be able to:
 
  • Explain, understand, and use central concepts and theories in the area of international marketing

  • Develop a strategic marketing plan focusing on international marketing objectives

  • Cooperate as a member in a team in developing ideas

  • Present and discuss strategic decisions in the area of international marketing

  • In writing and orally communicate ideas, information and decisions in the area of international marketing

Contents
The course includes the following areas:

  • Connection to previous courses, such as International Business Environment, reviewing the importance and meaning of globalization in the 21st century

  • Review of the environmental forces that organizations face in developing their marketing strategies

  • Review of modes of entry that organizations use to enter international markets

  • Further development of knowledge from the Principles of Marketing course, with a primary focus on the adaption of the marketing mix in international markets

  • Primary focus on developing international marketing strategy, including but not limited to branding, marketing communication, pricing and value chain issues

  • Development of teamwork and leadership/management skills

  • Development of specific communication skills, including written and oral communication

Realization
Lectures, seminars, supervision, individual assignments and group assignments.

Examination
In compulsory individual assignments, group assignments, and exams, the following abilities are examined:

  • Explain, understand, and use central concepts and theories in the area of international marketing

  • Develop a strategic marketing plan focusing on international marketing objectives

  • Cooperate as a member in a team in developing ideas

  • Present and discuss strategic decisions in the area of international marketing

  • In writing and orally communicate ideas, information and decisions in the area of international marketing

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, no later than tree days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place. Due to similar content, the course cannot be included in a degree together with the courses M0006N, M0020N, M0028N or other courses with similar content.

Examiner
Tim Foster

Transition terms
The course M0014N is equal to IEM329

Literature. Valid from Spring 2018 Sp 3 (May change until 10 weeks before course start)
Keegan, W & Green, M (2016) Global Marketing: Global Edition, 9/E. Pearson Higher Education.
ISBN 10: 1292150769
ISBN 13: 9781292150765
Literature might be added.

Course offered by
Department of Business Administration, Technology and Social Sciences

Items/credits
NumberTypeCreditsGrade
0001Compulsory tests and assignments7.5TG U G VG

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.