International Marketing, Course, - Luleå University of Technology

COURSE SYLLABUS

International Marketing 7.5 Credits

Internationell marknadsföring

First cycle, M0014N

Version

Course syllabus valid: Autumn 2018 Sp 1 - Present

The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established

by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised

by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 15 Feb 2018

Education level First cycle	Grade scale U G VG	Subject Business Administration	Subject group (SCB) Business Administration
Main field of study Business Administration

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and have knowledge, skills and abilities in basic marketing comparable to the course M0015N, as well as knowledge, skills and abilities in international business environment comparable to the course M0022N. Good knowledge in English, equivalent to English 6.

More information about English language requirements

Selection

The selection is based on 1-165 credits.

Course Aim

The overall aim of the course is for the student to develop his/her ability to critically review and utilize theory and knowledge in international marketing, and to apply international marketing theories in a strategic marketing plan.

After passing the course, the student should be able to:

Explain, understand, and use central concepts and theories in the area of international marketing
Develop a strategic marketing plan focusing on international marketing objectives
Cooperate as a member in a team in developing ideas
Present and discuss strategic decisions in the area of international marketing
In writing and orally communicate ideas, information and decisions in the area of international marketing

Contents

The course includes the following areas:

Connection to previous courses, such as International Business Environment, reviewing the importance and meaning of globalization in the 21st century
Review of the environmental forces that organizations face in developing their marketing strategies
Review of modes of entry that organizations use to enter international markets
Further development of knowledge from the Principles of Marketing course, with a primary focus on the adaption of the marketing mix in international markets
Primary focus on developing international marketing strategy, including but not limited to branding, marketing communication, pricing and value chain issues
Development of teamwork and leadership/management skills
Development of specific communication skills, including written and oral communication

Realization

Lectures, seminars, supervision, individual assignments and group assignments.

Examination

In compulsory individual assignments, group assignments, and exams, the following abilities are examined:

Explain, understand, and use central concepts and theories in the area of international marketing
Develop a strategic marketing plan focusing on international marketing objectives
Cooperate as a member in a team in developing ideas
Present and discuss strategic decisions in the area of international marketing
In writing and orally communicate ideas, information and decisions in the area of international marketing

Remarks

Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, no later than tree days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place. Due to similar content, the course cannot be included in a degree together with the courses M0006N, M0020N, M0028N or other courses with similar content.

Examiner

Tim Foster

Transition terms

The course M0014N is equal to IEM329

Literature. Valid from Spring 2018 Sp 3 (May change until 10 weeks before course start)

Keegan, W & Green, M (2016) Global Marketing: Global Edition, 9/E. Pearson Higher Education.
ISBN 10: 1292150769
ISBN 13: 9781292150765
Literature might be added.

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Course offered by

Department of Business Administration, Technology and Social Sciences

Items/credits

Number	Type	Credits	Grade
0001	Compulsory tests and assignments	7.5	TG U G VG

Study guidance

Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Published:7 November 2013

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