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COURSE SYLLABUS

Thesis in Industrial and Management Engineering - Marketing, Bachelor 15 Credits

Examensarbete industriell ekonomi - marknadsföring, kandidat
First cycle, M0027N
Version
Course syllabus valid: Spring 2018 Sp 3 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.


Education level
First cycle
Grade scale
U G#
Subject
Industrial Business and Management
Subject group (SCB)
Industrial Engineering and Management

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and Knowledge and abilities equivalent to the goals of core courses in Industrial and Management Engineering. Appointed examiner determines if the student has the specialization required to start the thesis work.


More information about English language requirements


Selection

The selection is based on 1-165 credits.



Course Aim

The aim of the course is for the student to practice, develop and show their ability to, in an adequate way, apply theory and method in order to solve unstructured problems relevant to professional activities in industrial management and engineering with a specialisation in marketing.

Upon completion of the course the student shall be able to:

  • Develop and formulate a relevant research problem from a selected subject in the area of marketing
  • Utilize scientific studies and judge their relevance for the selected problem
  • Manage different, and differences between, theoretical areas
  • Carry out a motivated and relevant selection of theoretical foundation for the study
  • Select and motivate specific research methods for the study with understanding of the impact on the final results of the study
  • Collect relevant information for the study connected to selected theory and method
  • In a relevant way present the collected information in written format
  • Based on selected theory and method and in scientifically correct way analyze and draw conclusions concerning the selected research problem
  • Evaluate the scientific and practical relevance of the results
  • Perform written communication in a linguistically and scientifically correct manner
  • Orally communicate the results of the study both to scholars in the area as well as to individuals without specific knowledge in the area
  • Defend the results
  • Critically evaluate other studies in a constructive and scientific manner

Contents
The thesis is a study written by one or two students. The study shall utilize a scientific approach on a problem in the area of marketing. The study shall be presented both as a written report and in oral format. Each student shall also evaluate and perform opposition on thesis written by other students.

Realization
The format of the course is meetings, seminars and individual supervision. At the start of course the student(s) shall develop a brief written presentation and discussion of the problem area of the thesis (thesis PM). After acceptance by the supervisor this thesis PM is further developed into a research proposal. Both the thesis PM and the research proposal will be discussed at special meetings. The student(s) shall then individually or with another student as partner be guided by their supervisor carry out the study. Supervision is provided within a period of one semester after first course registration.

Examination
In the written report the student shall demonstrate the ability to:
 
  • Develop and formulate a relevant research problem from a selected subject in the area of marketing
  • Utilize scientific studies and judge their relevance for selected problem
  • Manage different, and differences between, theoretical areas
  • Demonstrate a motivated and relevant selection of theoretical foundation for the study
  • Select and motivate specific research methods for the study with understanding of impact on final result of the study
  • Collect relevant information for the study connected to selected theory and method
  • In a relevant way present the collected information in written format
  • Based an selected theory and method and in scientifically correct way analyze and draw conclusions concerning the selected research problem
  • Evaluate the scientific and practical relevance of the results
  • Perform written communication in a linguistically and scientifically correct manner

In the oral presentation and opposition the student shall demonstrate the ability to:
 
  • Orally communicate the results of the study both to scholars in the area as well as to individuals without specific knowledge in the area
  • Defend the results

In the opposition the student shall demonstrate the ability to:
 
  • Critically evaluate other studies in a constructive and scientific manner

To pass the course the student shall participate in compulsery meetings and seminars as well as register the thesis according to LTUs rules.

Remarks
The course is only intended for student who do not intend to pursue their master degree in civil engineering and instead choose to finish their studies in the program with a bachelor´s degree. Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Examiner
Maria Ek-Styvén

Literature. Valid from Autumn 2011 Sp 2 (May change until 10 weeks before course start)
Literature will depend on the character and focus of the thesis. Course literature will be selected by supervisor, examiner and participating students.

Course offered by
Department of Business Administration, Technology and Social Sciences

Items/credits
NumberTypeCreditsGrade
0001Degree project15.0U G#

Guidelines
Guidelines for degree project » 
Syllabus established
by 15 Feb 2010

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 16 Jun 2017