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COURSE SYLLABUS

Branding You 7.5 credits

Jag som varumärke
First cycle, M0029N
Version
Course syllabus valid: Autumn 2021 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.


Education level
First cycle
Grade scale
U G VG *
Subject
Business Administration
Subject group (SCB)
Business Administration

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and university studies of at least 60 credits. Good knowledge in English, equivalent to English 6.


More information about English language requirements


Selection

The selection is based on 1-165 credits.



Course Aim
The goal of the course is for the students to develop their ability to critically review and utilize theory on branding and marketing and apply it on themselves as a brand.

After passing the course the student should be able to:

  • Develop a personal SWOT analysis
  • Develop specific objectives related to career planning and life goals
  • Develop a clear strategy by developing a cover letter and CV
  • Develop interview skills, including verbal and non-verbal communication skills
  • Discuss and defend strategic ideas regarding the student’s own personal development

Contents
The course deals with how to perform a situation analysis of a person as a brand and how to set specific and measurable goals for both career and life.

Realization
Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
The course contains lectures, seminars, project work, mock interview and supervision.

Examination
If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
In compulsory assignments and seminars, the following abilities are examined:
  • Develop a personal SWOT analysis
  • Develop specific objectives related to career planning and life goals
  • Develop a clear strategy by developing a cover letter and CV
  • Develop interview skills, including verbal and non-verbal communication skills
  • Discuss and defend strategic ideas regarding the student’s own personal development

Presence during compulsory sessions is required.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Examiner
Tim Foster

Literature. Valid from Spring 2017 Sp 3 (May change until 10 weeks before course start)
Foster & Oldenburg (2017) Branding You: How to Market Yourself in a Competitive World, Studentliteratur.
Literature might be added.

Course offered by
Department of Social Sciences, Technology and Arts

Modules
CodeDescriptionGrade scaleCrStatusFrom periodTitle
0001Compulsory tests and assignmentsU G VG *7.50MandatoryA11

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Director of Undergraduate Studies Bo Jonsson Department of Business Administration, Technology and Social Sciences 07 Feb 2011

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 17 Feb 2021