COURSE SYLLABUS

Degree project in business administration, specialisation marketing, Bachelor 15 Credits

Examensarbete i företagsekonomi, specialisering marknadsföring, kandidat
First cycle, M0030N
Version
Course syllabus valid: Spring 2018 Sp 4 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Director of Undergraduate Studies Bo Jonsson, Department of Business Administration, Technology and Social Sciences 17 Jun 2013

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 12 Jan 2018

Education level
First cycle
Grade scale
U G VG
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and for admission to this course the student must also have attained at least 105 credits of the compulsory courses in years 1 and 2 for the Degree of Bachelor of Science in Business and Economics - Major: Business Administration. The following courses should be included in this and be completed entirely with at least a pass grade: Principles of Marketing (M0015N), Scientific Method (G0006N), Science and Ethics: An Introduction for Social Scientist Students (G0009N) or equivalent courses.


More information about English language requirements


Selection

The selection is based on 1-165 credits.



Course Aim
The aim of the course is for the student to practice, develop and show their ability to, in an adequate way, apply theory and method in order to solve unstructured problems relevant to activities in business administration with a specialisation in marketing.

Upon completion of the course the student shall be able to:
 
  • Develop and formulate a relevant research problem from a selected subject in the area of marketing
  • Utilize scientific studies and judge their relevance for the selected problem
  • Manage different, and differences between, theoretical areas
  • Carry out a motivated and relevant selection of theoretical foundation for the study
  • Select and motivate specific research methods for the study with understanding of the impact on the final results of the study
  • Collect relevant information for the study connected to selected theory and method
  • In a relevant way present the collected information in written format
  • Based on selected theory and method and in scientifically correct way analyze and draw conclusions concerning the selected research problem
  • Evaluate the scientific and practical relevance of the results
  • Perform written communication in a linguistically and scientifically correct manner
  • Orally communicate the results of the study both to scholars in the area as well as to individuals without specific knowledge in the area
  • Defend the results
  • Critically evaluate other studies in a constructive and scientific manner

Contents
The degree project is a study written by one or two students. The study shall utilize a scientific approach on a problem in the area of marketing. The study shall be presented both as a written report and in oral format. Each student shall also evaluate and perform opposition on a degree project written by other students.

Realization
The format of the course is meetings, seminars and individual supervision. At the start of course the student(s) shall develop a brief written presentation and discussion of the problem area of the degree project (degree project PM). After acceptance by the supervisor this degree project PM is further developed into a research proposal. Both the degree project PM and the research proposal will be discussed at special meetings. The student(s) shall then individually or with another student as partner be guided by their supervisor carry out the study. Supervision is provided within a period of one semester after first course registration.

Examination
In the written report the student shall demonstrate the ability to:
 
  • Develop and formulate a relevant research problem from a selected subject in the area of marketing
  • Utilize scientific studies and judge their relevance for selected problem
  • Manage different, and differences between, theoretical areas
  • Demonstrate a motivated and relevant selection of theoretical foundation for the study
  • Select and motivate specific research methods for the study with understanding of impact on final result of the study
  • Collect relevant information for the study connected to selected theory and method
  • In a relevant way present the collected information in written format
  • Based an selected theory and method and in scientifically correct way analyze and draw conclusions concerning the selected research problem
  • Evaluate the scientific and practical relevance of the results
  • Perform written communication in a linguistically and scientifically correct manner

In the oral presentation and opposition the student shall demonstrate the ability to:
 
  • Orally communicate the results of the study both to scholars in the area as well as to individuals without specific knowledge in the area
  • Defend the results

In the opposition the student shall demonstrate the ability to:
 
  • Critically evaluate other studies in a constructive and scientific manner

To pass the course the student shall participate in compulsery meetings and seminars as well as register the thesis according to LTUs rules.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se,not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

The work may, by agreement with the examiner, be written in English.
Supervisor will be appointed by the program director in consultation with the examiner.



Transition terms
The course M0012N is equal to IEM309

Examiner
Maria Ek-Styvén

Transition terms
The course M0030N is equal to M0012N

Literature. Valid from Spring 2018 Sp 4 (May change until 10 weeks before course start)
Literature will depend on the character and focus of the degree project. Course literature will be selected by supervisor, examiner and participating students.

Course offered by
Department of Business Administration, Technology and Social Sciences

Items/credits
NumberTypeCreditsGrade
0001Start of degree project0.0TG U G#
0002Public discussion of others degree project0.0TG U G#
0003Oral presentation0.0TG U G#
0004Accepted report15.0TG U G VG

Guidelines
Guidelines for degree project »