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Business-to-Business Marketing

7.5 Credits, Course, bachelor's level, M0033N
The course deals with industrial marketing with focus on buying behavior, sales activities and relationship building in industrial markets. The course is offered in English.

Possibility to apply for a degree project in the subject exists. Contact the student counselor for more information on application procedures and entry requirements.


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The course syllabus includes a description of the course and literature to be used. Within ten weeks before the course starts, a current course syllabus is published.

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For detailed questions about the course please do not hesitate to contact us.

Åsa Wallström

Åsa Wallström, Professor, Head of department

Organisation: Industrial Marketing, Business Administration and Industrial Engineering, Department of Business Administration, Technology and Social Sciences
Phone: +46 (0)920 491444
Room: A247 - Luleå»