The course focuses on the importance of the marketing function in industrial markets. Students are introduced to fundamental marketing principles as applied to contemporary business scenarios.
Areas covered include organisations’ value creation processes, the importance of strategic decision-making and relationships, as well as the role that resources and networks play in gaining a competitive advantage.
The course focuses on the importance of the marketing function in industrial markets. Students are introduced to fundamental marketing principles as applied to contemporary business scenarios.
Areas covered include organisations’ value creation processes, the importance of strategic decision-making and relationships, as well as the role that resources and networks play in gaining a competitive advantage.