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COURSE SYLLABUS

Marketing Management 7.5 credits

Marketing Management
Second cycle, M7004N
Version
Course syllabus valid: Autumn 2020 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2008

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 18 Jun 2020

Education level
Second cycle
Grade scale
U G VG *
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

The ability to apply and integrate the different areas of business administration equal to the course aim of O0008N Integral course, Business Administration as well as knowledge and abilities equal to the aims of the courses M0033N Business-to-Business Marketing and M0014N International Marketing or one of these replaced with other specialization course in business administration as approved by examiner.


More information about English language requirements


Selection

The selection is based on 20-285 credits



Course Aim
After passing the course, the student should be able to:

1.    understand, explain and use concepts of marketing management
2.    make informed marketing decisions based on realistic problems with limited access to information
3.    present and discuss information, analysis and conclusions related to marketing management in written and oral form
4.    analyze marketing situations through a systematic approach
5.    apply a systematic analytical approach to define problems in marketing management, draw relevant conclusions and formulate recommendations based on analysis of companies' strategic and operational marketing

Contents
The course is concerned with management of the marketing function in companies. Learning is facilitated through a simulation tool. The course is based on the student applying his / her combined theoretical knowledge in marketing to make strategic and tactical decisions and to evaluate the consequences of these actions. Furthermore, the course covers concepts and theories that form the basis for marketing decision-making. Based on these concepts and theories, students work with analysis and understanding of complex marketing situations.

Realization
Simulation, lectures, seminars, supervision, individual assignments and team assignments. The course is given in English.

Examination
Course aim 1-5 are assessed in compulsory assignments, seminars and test.

A prerequisite to pass the course is attendance at compulsory attendance occasions.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place. Note that attendance at course start is compulsory.

Transition terms
The course M7004N is equal to IEM327

Examiner
Lars Bäckström IES-FV

Transition terms
The course M7004N is equal to IEM327

Literature. Valid from Autumn 2020 Sp 1 (May change until 10 weeks before course start)
Kotler, P. & Keller, K.L. (latest edition). A Framework for Marketing Management (Global Edition), Pearson.
Literature might be added.

Course offered by
Department of Business Administration, Technology and Social Sciences

Modules
CodeDescriptionGrade scaleHPStatusFrom periodTitle
0001Compulsory tests and assignmentsU G VG *7.50MandatoryA07

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.