COURSE SYLLABUS

Marketing Management 7.5 Credits

Marketing Management
Second cycle, M7004N
Version
Course syllabus valid: Autumn 2018 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2008

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 15 Feb 2018

Education level
Second cycle
Grade scale
U G VG
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

The ability to apply and integrate the different areas of business administration equal to the course aim of O0008N Integral course, Business Administration as well as knowledge and abilities equal to the aims of the courses M0033N Business-to-Business Marketing and M0014N International Marketing or one of these replaced with other specialization course in business administration as approved by examiner.


More information about English language requirements


Selection

The selection is based on 20-285 credits



Course Aim
The aim of the course is that participants shall:
  • expand their practical decision making skills in the area of marketing by requiring them to make and motivate marketing decisions in the context of realistic problem situations with limited information
  • develop a disciplined approach to the analysis of marketing situations
  • develop their communication skills

After the course the student shall be able to:
  • understand, explain and use central concepts in the area of marketing management
  • use an analytic approach to define marketing management problems, draw conclusions and formulate recommendations based on analysis of the company's strategic and operational marketing
  • in writing and orally report and discuss information, analysis and conclusions related to marketing management

Contents
The course deals with the management of the marketing function. The primary objectives of the course are to introduce and elaborate the concepts and theories underlying marketing decision making, and to provide the skills to analyze and understand complex marketing situations.

Realization
Lectures/lessons, seminars, supervision, individual assignments and team assignments. The course is given in English.

Examination
In a written test, the following abilities are examined:
  • understand, explain and use central concepts in the area of marketing management

In compulsory assignments and seminars, the following abilities are examined:
  • understand, explain and use central concepts in the area of marketing management
  • use an analytic approach to define marketing management problems, draw conclusions and formulate recommendations based on analysis of the company's strategic and operational marketing
  • in writing and orally report and discuss information, analysis and conclusions related to marketing management

A requirement for passing the course is attendance at compulsory sessions.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place. Note that attendance at course start is compulsory.

Examiner
Åsa Wallström

Transition terms
The course M7004N is equal to IEM327

Literature. Valid from Autumn 2017 Sp 1 (May change until 10 weeks before course start)
Kotler, P. & Keller, K.L. (2015) A Framework for Marketing Management (6th edition.) Global Edition, Pearson. ISBN: 9781292093147
Literature might be added.

Course offered by
Department of Business Administration, Technology and Social Sciences

Items/credits
NumberTypeCreditsGrade
0001Compulsory tests and assignments7.5TG U G VG

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.