Skip to content


COURSE SYLLABUS

Service Marketing 7.5 credits

Tjänstemarknadsföring
Second cycle, M7009N
Version
Course syllabus valid: Autumn 2021 Sp 2 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.


Education level
Second cycle
Grade scale
U G VG *
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

The ability to apply and integrate the different areas of business administration equal to the course aim of Integral course, Business Administration (O0008N) 7,5 credits as well as knowledge and abilities equal to the aims of the courses Business-to-Business Marketing (M0033N) 7,5 credits and International Marketing (M0014N) 7,5 credits or one of these replaced with other specialization course in business administration as approved by examiner.


More information about English language requirements


Selection

The selection is based on 20-285 credits



Course Aim
  The aim of the course is for the student to develop knowledge and ability in services marketing. After passing the course, the student should be able to: 
•    explain and critically reflect on concepts, theories and models in service marketing 
•    describe how services are produced, consumed, and communicated 
•    explain how marketing of services is different from marketing of goods 
•    apply concepts, theories and models in order to analyse practical situations in service companies/organizations 
•    critically review scientific articles and explain their contributions in the area of services marketing 
•    define a research problem and conduct an empirical study of a service company/organization 
•    produce a written report in which marketing activities in a service-producing company/organization are analyzed, utilizing a theoretical framework 
•    give an oral presentation of the content of an analysis of marketing activities in a service-producing company/organization 

Contents
The course involves marketing of services from different points of view. Design as well as production and communication of services are analysed both from the customer’s and the producer’s perspective. Relationships between external, internal and interactive marketing are also considered. Service quality is a central theme of the course.

Realization
Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
Lectures, seminars, supervision, and individual assignments, as well as case studies and project work which are conducted in groups. The course is given in English.

Examination
If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
  In an oral exam, the student should demonstrate the ability to: 
•    explain concepts, theories and models in service marketing 
•    explain how services are produced, consumed, and communicated 
•    explain how marketing of services is different from marketing of goods 

In individual assignments, the student should demonstrate the ability to: 
•    critically reflect on concepts, theories and models in service marketing 

In group assignments and seminars, the student should demonstrate the ability to: 
•    apply concepts, theories and models in order to analyse practical situations in service companies/organizations 
•    critically review scientific articles and explain their contributions in the area of services marketing 
•    define a research problem and conduct an empirical study of a service company/organization 
•    produce a written report in which marketing activities in a service-producing company/organization are analysed, utilizing a theoretical framework 
•    give an oral presentation of the content of an analysis of marketing activities in a service-producing company/organization

Presence during compulsory sessions is required. 

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Examiner
Maria Ek Styvén

Literature. Valid from Autumn 2021 Sp 2 (May change until 10 weeks before course start)
Wirtz, J. & Lovelock, C. (latest edition). Services Marketing: People, Technology, Strategy. World Scientific.
Literature will be added.

Course offered by
Department of Social Sciences, Technology and Arts

Modules
CodeDescriptionGrade scaleCrStatusFrom periodTitle
0002Oral examinationU G#3.00MandatoryA20
0003Individual assignmentsU G#0.50MandatoryA20
0004Group assignments and seminarsU G VG *4.00MandatoryA20

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 20 Aug 2021