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COURSE SYLLABUS

Strategic Brand Management: Global Perspective 7.5 credits

Strategisk varumärkesutveckling: ett globalt perspektiv
Second cycle, M7030N
Version
Course syllabus valid: Autumn 2020 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.


Education level
Second cycle
Grade scale
U G VG *
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

The ability to apply and integrate the different areas of business administration equal to the course aim of O0008N Integral course, Business Administration as well as knowledge and abilities equal to the aims of the courses M0033N Business-to-Business Marketing and M0014N International Marketing or one of these replaced with other specialization course in business administration as approved by examiner.


More information about English language requirements


Selection

The selection is based on 20-285 credits



Course Aim
After passing the course the student should be able to:

1.    describe and explain important concepts of branding theory
2.    utilize scientific literature within the area and asses its relevance for own work
3.    explain how brands create value for companies
4.    present and discuss information, analysis and conclusions related to global branding strategies in written and oral form

Contents
The course deals with theories and concepts within the area of branding as well as strategies for how companies can develop and manage global brands. The course includes analysis and application of branding literature as well as practical exercises in brand strategy that aim to create a broad theoretical as well as practical understanding of the subject.

Realization
Lectures, seminars, group assignments, case studies and/or project work. The course is given in English.

Examination
Course aim 1-2 are assessed in compulsory individual assignments

Course aim 1-4 are assessed in compulsory group assignments

A prerequisite for approved results is attendance at compulsory attendance occasions. The results of all the course parts are weighted together to the final grade on the course (U / G / VG).

Remarks
Students must register to the courses themselves or contact the ETS educational administration eduets@ltu.se not later than three days after the quarter commences. Failure to do so can result in the place being lost. This also applies to the students with a place guarantee.

Examiner
Tim Foster

Literature. Valid from Autumn 2020 Sp 1 (May change until 10 weeks before course start)
Aaker, D. (latest edition). Building Strong Brands, Simon & Schuster. ISBN: 9781849830409
Literature might be added.

Course offered by
Department of Business Administration, Technology and Social Sciences

Modules
CodeDescriptionGrade scaleHPStatusFrom periodTitle
0002Individual assignmentsU G#3.50MandatoryA20
0003Group assignmentsU G#4.00MandatoryA20

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Director of Undergraduate Studies Bo Jonsson Department of Business Administration, Technology and Social Sciences 07 Feb 2011

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 14 Feb 2020