COURSE SYLLABUS Strategic Brand Management: Global Perspective 7.5 credits Strategisk varumärkesutveckling: ett globalt perspektiv Second cycle, M7030N Version Autumn 2011 Sp 1 - Autumn 2011 Sp 1Autumn 2011 Sp 2 - Spring 2013 Sp 4Autumn 2013 Sp 1 - Spring 2014 Sp 4Autumn 2014 Sp 1 - Spring 2015 Sp 4Autumn 2015 Sp 1 - Spring 2016 Sp 4Autumn 2016 Sp 1 - Spring 2017 Sp 4Autumn 2017 Sp 1 - Spring 2018 Sp 4Autumn 2018 Sp 1 - Spring 2020 Sp 4Autumn 2020 Sp 1 - Present Course syllabus valid: Autumn 2020 Sp 1 - PresentThe version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first. Education level Second cycle Grade scale U G VG * Subject Business Administration Subject group (SCB) Business Administration Main field of study Business Administration Entry requirementsThe ability to apply and integrate the different areas of business administration equal to the course aim of O0008N Integral course, Business Administration as well as knowledge and abilities equal to the aims of the courses M0033N Business-to-Business Marketing and M0014N International Marketing or one of these replaced with other specialization course in business administration as approved by examiner. More information about English language requirements SelectionThe selection is based on 20-285 creditsCourse AimAfter passing the course the student should be able to: 1. describe and explain important concepts of branding theory 2. utilize scientific literature within the area and asses its relevance for own work 3. explain how brands create value for companies 4. present and discuss information, analysis and conclusions related to global branding strategies in written and oral formContentsThe course deals with theories and concepts within the area of branding as well as strategies for how companies can develop and manage global brands. The course includes analysis and application of branding literature as well as practical exercises in brand strategy that aim to create a broad theoretical as well as practical understanding of the subject.RealizationLectures, seminars, group assignments, case studies and/or project work. The course is given in English.ExaminationCourse aim 1-2 are assessed in compulsory individual assignments Course aim 1-4 are assessed in compulsory group assignments A prerequisite for approved results is attendance at compulsory attendance occasions. The results of all the course parts are weighted together to the final grade on the course (U / G / VG).RemarksStudents must register to the courses themselves or contact the ETS educational administration eduets@ltu.se not later than three days after the quarter commences. Failure to do so can result in the place being lost. This also applies to the students with a place guarantee.ExaminerTim FosterLiterature. Valid from Autumn 2020 Sp 1 (May change until 10 weeks before course start)Aaker, D. (latest edition). Building Strong Brands, Simon & Schuster. ISBN: 9781849830409Literature might be added. Search books in the library » Course offered byDepartment of Business Administration, Technology and Social SciencesModules CodeDescriptionGrade scaleHPStatusFrom periodTitle 0002Individual assignmentsU G#3.50MandatoryA20 0003Group assignmentsU G#4.00MandatoryA20 Study guidanceStudy guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.Syllabus establishedby Director of Undergraduate Studies Bo Jonsson Department of Business Administration, Technology and Social Sciences 07 Feb 2011Last revisedby Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 14 Feb 2020