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COURSE SYLLABUS

Strategies for e-Business 7.5 credits

Strategies for e-Business
Second cycle, W7004N
Version
Course syllabus valid: Autumn 2022 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.


Education level
Second cycle
Grade scale
U G VG *
Subject
Business Administration
Subject group (SCB)
Business Administration
Main field of study
Business Administration

Entry requirements

Completed courses of at least 120 credits, with at least the grade Pass, of which at least 60 credits in Business Administration. This must include the following course: Principles of Marketing (M0004N or M0015N) 7,5 credits, or equivalent knowledge. Good knowledge in English, equivalent to English 6.


More information about English language requirements


Selection

The selection is based on 20-285 credits



Course Aim
The aim of the course is that the student will develop an understanding of how digital business and e-commerce influence possibilities and conditions for business development.

Upon completion of this course, the student should be able to:
•    explain and use concepts and models in the area of digital business
•    explain and analyse strategies and applications for the use of digital technologies in companies
•    identify, analyse and solve problems systematically and through critical thinking
•    develop ideas and strategic plans in collaboration with other students

Contents
This course deals with conditions, strategies and applications of digital business; that is, how companies use digital technologies in internal processes and external channels. A specific focus is placed on e-commerce, digital marketing, and customer relations via digital channels.

Realization
Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
Lectures, seminars, supervision, individual assignments, and group assignments. The group work is conducted through case studies and/or project work.

Examination
If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
In compulsory tests and assignments, the following abilities are examined:
•    explain and use concepts and models in the area of digital business
•    explain and analyse strategies and applications for the use of digital technologies in companies
•    identify, analyse and solve problems systematically and through critical thinking
•    develop ideas and strategic plans in collaboration with other students

A requirement for passing the course is attendance at compulsory sessions.

Remarks
Students must register for the courses themselves, or contact ETKS educational administration eduetks@ltu.se, no later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.
The course can due to overlapping content not be included in a degree together with W7001N or other course with similar content.

Transition terms
The course W7004N is equal to IEM346

Examiner
Tim Foster

Transition terms
The course W7004N is equal to IEM346

Literature. Valid from Autumn 2020 Sp 1
Chaffey D. (latest edition). Digital Business and E-commerce Management, Pearson.
Literature might be added.

Course offered by
Department of Social Sciences, Technology and Arts

Modules
CodeDescriptionGrade scaleCrStatusFrom periodTitle
0002Compulsory tests and assignmentsU G VG *7.50MandatoryA17

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 11 Feb 2022