Identity design | D0041A

The projects deal with identity design in the form of corporate identities where visual communication, branding, logo design, typography, color theory, image narrative, artifacts and storytelling. An artistic approach is a key element.

Expected result

A company could get:

• A visual corporate identity
• A logo
• A way-showing system
• Different types of branding artifacts e.g. caps, hoodies, pens etc.

Implementation

Students work individually for ten weeks, during the fall. The starting point is an analysis of the current situation, which then forms the basis for the development of a visual identity.

The client's commitments

As a participating party, it undertakes to:

• Submit a brief
• A designated contact person who can answer questions from students if necessary.
• A guest lecture on the company and/or industry.
• Participate in a feedback seminar

Examples

The target areas of the last two years have been:

• Haparanda railway station
• Student recruitment - Luleå University of Technology

• Curriculum D0041A External link, opens in new window.

Expression of interest

• Register your interest here External link, opens in new window.
  (Opens in Swedish)