Market analysis for innovations and ideas | O7015N

Here, civil engineering students examine the market potential of an idea that has not yet been developed into a finished product or service. The student report is a market strategy that can become a solid basis for decision-making for idea owners who are considering investing and moving forward with their innovation.

Expected outcome

In the course, the student group will:

• Formulate together with the idea owner the point of the idea and how it creates value.
• Based on that, find out the market potential of the idea.
• Provide suggestions for ways to commercialize the idea so that it can become a successful innovation, with options such as licensing, further development, etc. or a recommendation not to proceed.

Implementation

In student groups of 2-4 people, the market is analysed by interviewing representatives of different market segments or possible buyer categories. The student groups have coaching and a lecture series with experts in innovation development, IPR and commercialization strategies.

Commitment

This is needed from the client ("idea owner"):

• An idea that has market potential but has not yet reached its market (in Swedish or English).
• The idea owner as a contact person, with a genuine interest in the assignment.
• Initially explains the idea to the student group and can take meetings during the course when the need arises.

Examples

Some examples of ideas:

• A new kind of training app
• Robot for airplane maintenance
• Sales channel for locally produced cheese
• A new recycling method
• Forging stand for berry bushes

Expression of interest

• Register your interest here External link, opens in new window.
  (Opens in Swedish)