An Introduction to Artificial Intelligence in the Tourism Industry

Artificial technologies and machine learning are techniques that will have a profound effect on the future of tourism. This course is aimed at tourist industry professionals, and it offers an introduction to the topic of AI and machine learning. You will also explore possible applications of these techniques in the tourism industry.

Artificial Intelligence is the ability of computer programs and robots to mimic the natural intelligence of humans. AI in the hospitality industry often focuses on customer service and engagement. This can include various online tools that make it easy for you to book a trip, a restaurant or translate into different languages. It is common for hotels or service companies to use, for example, chatbots, a digital person, to quickly answer customers' questions. By automating and streamlining a company's processes, both time and money can be saved.

About the course

You will learn the basic concepts and terms in AI, such as machine learning and neural networks. You will also reflect on issues related to AI ethics.

VR and AR are increasingly gaining attention and being integrated into various industries. In this course you will explore the basics of computer graphics applications in VR/AR, VR/AR frameworks and their integration with the hospitality industry.

What will you learn?

• Understand what AI is and how it is changing our lives.
• Discover the possibilities of using AI in the hospitality industry.
• Describe and reflect on the ethical issues surrounding AI.
• Explore basic machine learning methods, such as neural networks, clustering and classification methods.
• Demonstrate a basic understanding and knowledge of the components of AI such as identified machine learning theories.

Who is the course for?

The course is for those who want to expand their knowledge in AI, especially in the hospitality industry - whether you are an owner, employee, entrepreneur or senior manager.

Registration

• Register here External link, opens in new window.