History Branding - using history to strengthen the identity of a company or organization

Learn the main ideas behind history branding and how to implement them in your own strategies. How can your company's history be used in marketing, to reinforce branding and connect with customers? Explore real-life examples of how companies have written history.

About the course

Understanding how companies can use history and heritage

There are many companies that base their marketing partly on history, such as IKEA, Volvo and CocaCola. The history of companies and organizations is used to strengthen the organization, develop the business and add value to goods and services.

In this course you will learn how companies and organizations can use their history in their communication and marketing, to build brands and strengthen identities. You will gain an understanding of why organizations and companies value knowledge of their history and links to their cultural heritage, especially in their marketing. You will also learn about the consequences of not working with your history.

Exploring the links between business, history and heritage

You will learn to understand the ideas behind using history as a brand. From this, you will discover how business and organizational history and cultural heritage are linked and can be used in marketing strategies. You will also learn how companies have dealt with 'skeletons in the closet' and how to deal with problematic aspects of their past in an ethically acceptable way.

Learn from the experts at Luleå University of Technology

Under the guidance of experts at Luleå University of Technology, you will gain insight into various examples of how Swedish and international companies have worked with their history and thus a basic knowledge of history branding.

What will you learn?

• The concept of history branding
• Methods in history branding
• The importance for companies and organizations to know their history
• How to deal with uncomfortable aspects of your history
• Swedish and international examples of how companies and organizations use their history.
  

Who is the course for?

The course is designed for anyone interested in using history strategically in different ways. It will suit you if you are interested in history branding and marketing, and how this can help you develop your business or organization.

How does it work?

You only need a computer or other device and internet connection to be able to do the course. When you register, you will get access to the course material, which consists of, for example, videos, texts, quizzes and exercises.

Registration

• Register here External link, opens in new window.