22 May 2023
Containing Greens from Luleå wins ICA's Entrepreneur Award
The prize for Junior Local Hero of the Year, which honors an entrepreneur up to the age of 25, goes to Containing Greens in Luleå, which wins SEK 100,000 for its efforts.
It was when Moa Johansson, Adrian Mellgren and Ellinor Emilsson met at the LTU Business Summer idea development program that they realized that 95% of Norrbotten's fruit and vegetables were imported. Together, they started looking at alternative solutions, and with the help of waste heat from server halls and resource-efficient hydroponic cultivation systems, they have developed a technology that enables fresh, locally grown vegetables regardless of the season.
Today, the technology is being developed together with chairman of the board Andreas Eklund, and the goal is to scale up the business together.
- Think that what started as a student project can now receive ICA's Entrepreneur Award. This really gives us motivation to continue developing Containing Greens. Together we can contribute to a better world, where we don't have to ship vegetables around the world, but actually take care of what we have around us, says Moa Johansson.
ICA's Entrepreneur Award is awarded to entrepreneurs who operate in the spirit of ICA traders, and through entrepreneurship influence their local area for the better.
ICA's entrepreneur award 2023 - Junior local hero of the year
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