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Why is Apple the best brand in the world?

Published: 11 December 2017

Want to know more about what makes Apple so successful and what goes on in the head of a marketer? During the first part of the workshop you will get a brief insight into the basics of marketing with the help of some good examples, then in the second part you can put yourself on the marketer's glasses and in a group analyze why we as customers act as we do and what impact the marketing has.