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Demystifying Business Models  for New Entrepreneurs

Published: 26 April 2021

Starting a business? Learn how to create a business model that ensures your new entrepreneurial venture is successful.

Discover and analyse successful business models before developing your own

Business models are key to long term business success and as an entrepreneur, it’s vital that you use yours to its full potential. On this course, you’ll learn from the ground up what business models are, why you need one, and exactly how to create one. You’ll be introduced to an array of different types of business models, as well as examples of tools that will help you build your business model.

Discover business management tools for building a business model

After exploring the foundations of business models and how they’re used to make a business successful, you’ll be introduced to various tools and techniques you can use to create a business model. You’ll be set practical tasks and have the chance to discuss with and learn from other learners on the course, sharing your business concepts and models with your fellow students

Build essential skills for starting a business

If you’re getting ready to start your own business or you want to develop the business in a company you’re working at, this course will develop your knowledge of successful entrepreneurship and help you build necessary business development skills. Learning from the experience of inspiring and successful entrepreneurs in tourism, you’ll benefit from the latest research, examples, and tools for business model development.

Study with entrepreneurship and innovation experts at LTU

Luleå University of Technology is known for their research on innovative entrepreneurship. Lead course educator, Wiebke Reim, is an Associate Senior Lecturer with a Doctoral degree in Entrepreneurship and Innovation. Wiebke’s research is conducted in close collaboration with industry, and focuses on business models for product-service-systems, digitalisation and the circular economy.

What topics will you cover?

  • Explain business model theory and foundations
  • Key tools for business models development
  • Practical examples of successful business models
  • Insights in the business models components value creation, value delivery and value capture

Who is the course for?

This course is designed for anyone who wants to boost their business development skills and learn how to create a successful business model.

It will be particularly useful if you are about to start your own business, you’re struggling with your business model, or you need to reinvent your current business model.

Who will you learn with?

I am Associate Senior Lecturer in Entrepreneurship and Innovation at Luleå University of Technology, Sweden.

Wiebke Reim
Assistant Lecturer
+46 920-49 20 79
Department of Technology, Economics and Society at Luleå University of Technology

Who developed the course?

The Luleå University of Technology mission is to shape the future through innovative education and ground-breaking research results. Located in the arctic region, the university creates global societal benefit


Trailer: Business models for new entrepreneurs

Wiebke Reim

Wiebke Reim, Associate Senior Lecturer

Phone: +46 (0)920 492079
Organisation: Entrepreneurship and Innovation, Business Administration and Industrial Engineering, Department of Social Sciences, Technology and Arts