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An Introduction to Artificial Intelligence in the Tourism Industry

Published: 26 April 2021

Discover how artificial intelligence is set to shape the future of tourism, in this introductory tourism management course.

Get an introduction to the potential applications of AI in tourism management

We are in the midst of what commentators are calling the Fourth Industrial Revolution, or Industry 4.0.

This describes the advent of new technologies that are set to irreversibly change working practices across sectors. Chief among these technologies are artificial intelligence and machine learning. These changes will almost certainly have a profound effect on the future of tourism.

This tourism management course offers an introduction to artificial intelligence, and considers how it will affect the tourism industry.

Discover the potential applications of AI in the tourism industry

You will gain a broad understanding of how AI and machine learning work, and learn to distinguish fact from fiction. You will consider the latest trends and developments, considering real-life artificial intelligence use cases. You will also consider key questions around AI ethics, addressing the common and valid concerns that come with these new technologies.

With this introduction to AI, you will begin to understand the potential applications of AI in the tourism industry. This will empower you to shape its future.

Shape the future of tourism

This tourism management course does not require any prior technical knowledge of artificial intelligence or computer programming. It is aimed at tourism industry professionals, with a stake in the future of tourism.

It is designed and delivered by leading artificial intelligence experts at the Luleå University of Technology.

What topics will you cover?

You will explore …

What is AI about – and what is not
How do we really define AI, where are the roots, and which possibilities do we have?
What are components of AI, including the three major sub-areas, machine learning, reasoning, and robotics (sensors, etc.)
A deeper look into machine learning, with its recent emerging trends and technologies
Specific use cases, where AI becomes relevant in the tourism sector – and ideas on how you can apply it in your specific role in your area!
Ethical aspects of AI systems

Who is the course for?

This tourism management course is aimed at industry professionals who want to understand the applications of AI in the tourism sector. It would also suit tourism students and academics.

No prior technical knowledge of artificial intelligence is required.

Who developed the course?

Marcus Liwicki
Professor also subject representative
Department of Systems and Space Engineering, Luleå University of Technology

The Luleå University of Technology mission is to shape the future through innovative education and ground-breaking research results. Located in the arctic region, the university creates global societal benefit.