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Jeaneth Johansson, Mari Runardotter, Diana Chroneer and Michael Nilsson, Luleå University of Technology Photo: Linda Alfredsson
Researchers Jeaneth Johansson, Mari Runardotter and Diana Chroneer and project manager Michael Nilsson, Luleå University of Technology, have all been involved in working with the NIMBLE project. Photo: Linda Alfredsson View original picture , opens in new tab/window

Business and collaboration models for acceleration of B2B platforms

Published: 14 September 2020

A collaboration platform for providers and buyers and business models based on technology and new business networks, as well as the complexity of the design process when different stakeholders' logics are to interact. These are some of the results of the NIMBLE project.

The purpose of the NIMBLE project was to develop infrastructure for a cloud-based B2B (business to business) platform. On the platform, European SMEs can register and publish catalogs of products and services, look for suitable supply chain partners, negotiate contracts and deliver logistics. These are complex logistics platforms with many different suppliers and customers, all of which also have different data maturity. Lindbäcks bygg and Podcomp were two companies participating from Sweden.

– Our task was mainly to look at the user experience and to find business models that provide added value to the customer. There must be good incentives for users to choose to use a platform, says Mari Runardotter, Senior Lecturer in Information Systems.

– For example, we have involved students in the project. The students had to evaluate the platform based on established user experience criteria in one of their courses, which gave the project a valuable and comprehensive evaluation and validation.

Diana Chroneer, Associate Professor of Information Systems, explains:

– In this project, we really integrated the user perspective, which is often overlooked when interest in technology is allowed to dominate. There is a complexity in the development of business and collaboration models linked to technology projects that we have learned a lot from.

Another project result is that the created platform is used sharply by companies and customers. The researchers created the platform – now th eplatform will carry on on its own.

The business model that has been the result of the project, is described by the researchers as a three-part rocket. In order to create sustainable value creation, functionality, collaboration and business must accelerate simultaneously, side by side.

– All three "engines" must run evenly. When business models and technology meet, the connections between them is often overlooked, ie the organizational enablers that are fundamental for the business models to lift, says Jeaneth Johansson, professor of Entrepreneurship and Innovation.

– For us, this has meant, for example, that we have had to adapt our models to different industries and contexts. We have worked with many different skills and learned from each other.

Michael Nilsson, project manager at the Center for distance-spanning technology, CDT, emphasizes:

– We have worked with business and collaboration models in technology projects for almost 15 years. It has given us solid competence and good results.