Skip to content
Carola Strandberg
Carola Strandberg

Carola Strandberg

Research Assistant
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
carola.strandberg@ltu.se
+46 (0)920 493121
A238 Luleå

Publications

Article in journal

What’s love got to do with it? (2020)

Place brand love and viral videos
Strandberg. C, Styvén. M
Internet Research, Vol. 30, nr. 1, s. 23-43
Article in journal

Overcoming African institutional voids (2019)

Market entry with networks
Chipp. K, Wocke. A, Strandberg. C, Chiba. M
European Business Review, Vol. 31, nr. 3, s. 304-316
Article in journal

Places in good graces (2019)

The role of emotional connections to a place on word-of-mouth
Strandberg. C, Styvén. M, Hultman. M
Journal of Business Research
Conference paper

Content Curatorship and Collaborative Filtering (2018)

A Symbolic Interactionist Approach
Chipp. K, Strandberg. C, Nath. A, Abduljabbar. M
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 705-715, Springer, 2018