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Raeesah Chohan

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences


Article in journal

Perspectives (2019)

client–agency opportunism: how does it happen and what can we do about it?
Chohan. R, Watson. R, Pitt. L
International Journal of Advertising, Vol. 38, nr. 8, s. 1303-1312
Article in journal

What makes the difference? Employee social media brand engagement (2019)

Duncan. S, Chohan. R, Ferreira. J
Journal of business & industrial marketing, Vol. 34, nr. 7, s. 1459-1467
Conference paper

Conversion Theory in Marketing (2018)

Villanueva. M, Chohan. R
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 415-425, Springer, 2018
Article in journal

British Food Journal (2016)

gaining global ground
Chipp. K, Chohan. R, Ferreira. C, Ringas. A
British Food Journal, Vol. 118, nr. 1, s. 2-8