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Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Competition in Knowledge Ecosystems (2020)

A Theory Elaboration Approach Using a Case Study
Robertson. J
Sustainability, Vol. 12, nr. 18
Article in journal

Entrepreneurial ecosystems and the public sector (2020)

A bibliographic analysis
Robertson. J, Pitt. L, Ferreira. C
Socio-Economic Planning Sciences
Article in journal

Examining the boundaries of entrepreneurial marketing (2020)

a bibliographic analysis
Ferreira. C, Robertson. J
Journal of Research in Marketing and Entrepreneurship, Vol. 22, nr. 2, s. 161-180
Article in journal

Functional top management teams and marketing organization (2020)

exploring strategic decision-making
Eriksson. T, Robertson. J, Näppä. A
Journal of Strategic Marketing
Conference paper

How Many Likes are Good Enough? An Evaluation of Social Media Performance (2020)

An Abstract
Ferreira. C, Robertson. J
Part of: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 161-162, Springer Nature, 2020