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Maria Theresa Eriksson
Maria Theresa Eriksson

Maria Theresa Eriksson

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Accommodation eWOM in the sharing economy (2020)

automated text comparisons from a large sample
Pitt. C, Plangger. K, Eriksson. T
Journal of Hospitality Marketing & Management
Article in journal

Functional top management teams and marketing organization (2020)

exploring strategic decision-making
Eriksson. T, Robertson. J, Näppä. A
Journal of Strategic Marketing
Article in journal

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation (2020)

Eriksson. M, Bigi. A, Bonera. M
The TQM Journal, Vol. 32, nr. 4, s. 795-814
Article in journal

Better together (2019)

Harnessing motivations for energy utility crowdsourcing activities
Flostrand. A, Eriksson. T, Brown. T
Energy Research & Social Science, Vol. 48, s. 57-65
Article in journal

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Robertson. J, Ferguson. S, Eriksson. M, Näppä. A
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124