WS3: Motives and barriers for pro-environmental behaviour change

Publicerad: 8 oktober 2018


Annika Nordlund (Umeå University):
Kristina Ek (Luleå University of Technology):

Many environmental problems, such as global warming, pollution to air and water and loss of biodiversity, originate from human behaviour and can thus be managed, or at least reduced, through behavioural change. Scientific knowledge on the motives and barriers for increased pro-environmental behaviour therefore plays a pivotal role for the development and implementation of the policies that are necessary for environmental sustainability and to mitigate climate change.

This working group focuses on studies addressing the potential role of attitudinal factors as motives and barriers for increased pro-environmental behaviour. We welcome studies focusing on different contexts, e.g. environmental decisions and behaviour in the fields of consumption, energy use, or transportation. Examples of questions to be addressed are: How can information and educational programs be used to make peoples’ behaviour more sustainable? What are the potentials and limitations for framing and priming? What is the relationship between personality traits, values and attitudes and environmental behaviour? How may perceptions about fairness and reciprocity influence peoples’ willingness to undertake a more pro-environmental behaviour? How do perceptions about costs and cost sharing affect the willingness to accept environmental policies?

Studies analysing factors important for the individual and social acceptance of sustainable technologies are also highly relevant topics for this working group.  

The aim of this working group is to facilitate the exchange of knowledge between researchers from a wide spectrum of social sciences. Contributions may have a theoretical or empirical emphasis, using qualitative or quantitative research methods. We also welcome studies with different perspectives, and analysing different scales (i.e. micro-, meso- or macro levels).