Lisa Andersson and Maria Johansson interviewed personnel managers in the mining and forestry companies to identify what is being done today and how companies can work on gender equality measures. Corporate communication, and that they are aware of the importance to consciously choose words, pictures or models that are not tied to the male values, it is important to change the image of the mining and forestry industries.
A skewed perception of working conditions are also present when it comes to the mining industry. As new advanced technology is put into use, the need for highly educated workers has risen sharply. More female candidates for the positions are required to meet the needs.