Dissertation in Industrial Marketing – Jirka Konietzny

27 Nov. 2019, 15:00 - 17:00
Luleå , E632
Published: 18 November 2019

”You bet!”: An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

Name:
Jirka Konietzny

Subject matter:
Industrial marketing

Thesis: ”You bet!”: An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

Opponent:
Professor John B. Ford, Old Dominion University, USA