Dissertation in Industrial Marketing – Mario Cassar

28 Nov. 2019, 13:00 - 15:00
Luleå , E632
Published: 18 November 2019

Investigating the persuasive impact of online textual content: A narrative theory approach

Name:​
Mario Cassar

Subject matter:
Industrial marketing

Thesis: Investigating the persuasive impact of online textual content: A narrative theory approach

Opponent:
Associate Professor Julie Guidry Moulard, Louisiana Tech University, USA