CIRP Design Conference

Published: 14 April 2008

2008-04: Christian Johansson at the division of Functional Product Development has participated in the 18th CIRP Design Conference at the University of Twente in the Netherlands. Christian presented two articles that is a result of the VIVACE project.

The first was on Gated Maturity (co-written with Andreas Larsson, Tobias Larsson and Ola Isaksson), where the idea is that the work in the offer development phase of an aero engine development is to be supported by a maturity assessment of the knowledge in the project.

The second article (co-written with Marco Bertoni and Monica Bordegoni of Politecnico di Milano and Tobias Larsson of FPD), was on the subject of implementing Pilots when developing Knowledge Management Systems. This has been done as a part of the development of the "Context Based Search Platform" (KESP) in the VIVACE work package "Knowledge Enabled Engineering".

Keynotes at the conference was Dr. Haasis from Daimler and Prof. Tomiyama from TU Delft.
Dr. Haasis spoke about the challenges when handling a large number of support tools for e.g. CAD/CAM, simulation, PLM systems etc. He spoke about their work with implementing a Service Oriented Architecture (SOA) at Daimler, to make the development of Mercedez-Benz's cars more efficient. The challenge is to reduce the workload for the engineering from having 15-20 different tools to end up with 2-3 interfaces that they work with.

Prof. Tomiyama from TU Delft spoke on the challenges of innovation, where it is difficult to always invent new technologies. There are also other ways to innovate. He mentioned Apple as an excellent example, where their iPod success could not be attributed to an innovation regarding any of their technical components, as they had already been implemented elsewhere. What they have done successfully, however, is to integrate the parts into a service, with the iTunes music store, that is truly an innovative product.

The conference ended with a visit to the Grolsch beer brewery, where the visitors got to see how the workflow of brewing beer had been organised in the plant (from ingredients to shipment). Further the visitors where briefed on their latest innovation project where they changed their branding and communication of their product in a very homogeneous market. The new green bottle is a part of that as it differentiates from the opposition. 

Links to papers that were presented: