The students had to go through a selection process to be able to participate in the course, the jury of three people consisted of:
- Anders Flodström, University Chancellor and Director General, Swedish National Agency for Higher Education, Sweden.
- Kimberlie Cerrone, Angel investor and board member, San Francisco Bay Area, USA.
- Tom Kosnik, Professor, Stanford University, USA.
The course is based on the principle of applied and problem-based learning, i.e., do, try, and be active. The course environment will be full of opportunities for identifying business opportunities, of understanding the challenges of being an entrepreneur in a small start-up or an intrapreneur in an incumbent. Meeting interesting people that potentially can become mentors, partners or investors is an integral part of the course.
The aim with the workshops is to allow students to – in a risk-free environment – explore, identify, and assess already proven business-opportunities, to explore potential business opportunities related to their own research, and to turn their idea(s) into business plans.
The students will do this by:
- Getting a tool-box for exploring business-opportunities.
- Working with academic cases from for instance Harvard, Stanford, and KTH where business ideas are presented and analyzed.
- Meeting entrepreneurs who have turned research into business.
- Meeting representatives from the support structure around universities in Sweden and from large companies in Sweden.
- Discussing participants’ potential business opportunities.
- Reflecting on them self as potential entrepreneur, as a team member in an entrepreneurial endeavor, and on their personal network.