Luleå University of Technolgy is pointed out as a key player when Luleå Municipality will invest in creative industries. The intention is to become a cluster for game-related activities, and that the university will contribute with research and development.
– When the project has expired, we will have established self-sustaining research in gamification at the university, says Peter Parnes, Professor of Mobile and Pervasive Computing .
– The project will also have resulted in that gamification becomes a regular part of many of our programmes and have contributed to competence in the field among the university staff.
To change your behavior
Gamification is a technique used when it is desired to change human behavior. The technique is primarily used when there is an obstruction or resistance to behavioral change. Gamification refers to people's internal needs and aims to motivate people to get them to do something specific.
The idea of gamification is thus to capture things that appeals to people, such as a sense of appreciation. In game terms, this may mean that you belong to a gaming clan or grouping, and you feel that you are in control of the game circumstances and that you are rewarded for successful accomplishments.
– It may involve, for example, to use an app to get someone to exercise more in order to improve their health, says Josef Hallberg, Associate Professor of Mobile and Pervasive Computing.
– Or to increase the interest in learning, either in school or skills development in a company.
Collaboration with the IT industry
The university's work with gamification will largely be interdisciplinary. Already, Luleå University of Technology has a good and established cooperation with companies in the IT industry in Luleå.
– Gamification, including virtual and augmented reality, is an attractive area for the future to strengthen industry and education both locally and nationally, says Josef Hallberg.
The project will run for four years and ends in 2019. The project is a collaboration between Luleå University of Luleå.