Digitization has the potential to improve both sustainability and competitiveness in Swedish industry. Hence, the DigIn project aims to support digital business model innovations in Swedish industrial ecosystems. Leading companies aim to offer digital solutions based on new technology such as artificial intelligence (AI) and machine learning, but many companies lack the necessary business knowledge to transform technology into commercially attractive offers. It is no longer enough to be good at doing business or implementing new technology, but one must also be able to create relationships and collaborate with many other players. It is therefore a key challenge to exploit digital opportunities by successfully creating new sustainable business models for advanced services through ecosystems of collaborating actors.
DigIn involves companies from different industries
The DigIn research project has a total funding of SEK 48 million (including SEK 18 million from Vinnova). The project group includes researchers and 38 companies in the form of customers, suppliers, service partners and digital actors. The companies are found in various industries, such as mining, forestry, steel, pulp and paper, telecom and energy systems. All ecosystems include leading companies that together intend to exploit the business potential of digital technology. An example is Lindbäck's construction, which collaborates with digital players (Ericsson, Abelko, NODA) and suppliers (Luleå Energi) to create the smart and energy-efficient solutions of the future in an ecosystem in the construction industry. There are technical concepts, but the players currently lack commercially attractive and sustainable business models for commercializing technology jointly. The focus of the project is the development and testing of methods for sustainable business models, to increase the competence and ability of participating companies, and to apply methods for developing prototypes of business models for each ecosystem.
Developed new method
The DigIn project is an extension of two previous projects with a similar focus, where researchers have interacted with over 100 different companies and developed a method to take the company from point A to point Z in the change towards being able to use new digital technologies, get out on the global market and start valuable collaborations with other companies. DigIn aims to further develop the method and implement it in selected companies and their ecosystems. The researchers also collaborate with the Ministry of Trade and Industry to share insights from research on the digitalisation of Swedish industry.