Today, Swedish manufacturing companies need more than products and services to create more sales and customer benefits. An ecosystem for advanced service development can offer global customers unique solutions for long-term benefits. This says Vinit Parida, Professor in Entrepreneurship and Innovation at Luleå University of Technology, to Magazine S.
- A new business model can generate win-win-win. Smaller companies' ability to invest internationally increases by creating ecosystems with others, he says.