Workshop, Västerås: Selling Advanced Product-Services to Global Markets

Published: 14 November 2016

Researchers from Entrepreneurship and Innovation at LTU recently hold a Workshop together with Automation Region in Västerås about Selling Advanced Product-Services to Global Markets.

42 participants came from 25 different companies and organizations such as ABB, Ericsson, Prevas, Mälarenergi, Volvo CE and Västerås Science Park.

The purpose of the workshop was to promote discussion about how the participating companies can develop and successfully change their positioning to sell advanced services and functional products. In addition, current challenges and possible solutions have been discussed also related to possible support from LTU and Automation Region.

The workshop was a perfect opportunity to learn from both academia and industry and created a platform for informal exchange of knowledge and ‘networking’.

Selling advanced product-services: Wibecke Reim

Source: Automation Region

Source: Automation Region