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Personalization of flexible driver information – EFESOS DRIVI

Published: 4 October 2012

Technological advancements turns our cars more and more similar to our computers or smartphones that to a large extent can be adapted to the current user. This research project studies whether a personalized driver interface contributes to enjoyment and traffic safety.

The research project

This research is part of the larger project EFESOS - Environmental Friendly efficient Enjoyable and Safety Optimized Systems (www.efesos.net) which is managed by Volvo Car Corporation in collaboration with a number of Swedish research institutes. Several researchers at LTU are involved in the project. This workpackage, flexible and adaptive displays, of the sub-project DRIVI studies the drivers interaction with the vehicle.

Goals and aims

The project contains several parts, from studying the meaning of the notion personalization and how it is used in different contexts and technologies, to investigate drivers needs during the trip, and test personalizable driver interfaces in the LTU driving simulator.

The basic ideas behind this project are that all drivers are different from one and each other, and a satisfied driver is a safe driver. A satisfied driver have access to all functions he or she considers to be important or usable at the time without being distracted by superfluous functions. The driver, and the situation or context the driver is currently in, often decides what is needed. Apps are often used in computers and smartphones to accomplish this way of thinking, either consciously or somewhat unaware of. Background images, ringtones and different apps are installed according to who is using the computer or smartphone and for what purpose. If you need something that leads the way to the nearest restaurant, an app is simply downloaded. If the need diminishes, the app can be deleted. If used in a safe and controlled way, this way of thinking could be implemented to improve the driver’s experience of the trip and reduce the amount of accidents caused by stress or distraction.

PhD student


Carl Jörgen Normark, Innovation & Design / Human factors laboratory LTU