Attractive brands in the tourism industry - from image to position
Published: 22 March 2016
A significant part of the effort to attract more visitors to the Swedish destinations is the brand. The project ''Attractive brands in the tourism & hospitality industry", which was run 2016-2018, aimed to develop a tool to measure brand image, and to increase knowledge of brand image and brand awareness. The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF) funded the project.