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Customers' channel choices - How should retailers meet customer needs in digital channels?

Published: 29 October 2014

The growth of e-commerce and changing customer behaviour involves a variety of challenges for retailers. In the project "Customers' channel choices", which was conducted from 2014 to 2016 and co-funded by The Swedish Retail and Wholesale Council, we studied consumers' buying behaviour in digital as well as traditional channels.


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