Skip to content
View original picture , opens in new tab/window

Customers' channel choices - How should retailers meet customer needs in digital channels?

Published: 29 October 2014

The growth of e-commerce and changing customer behaviour involves a variety of challenges for retailers. In the project "Customers' channel choices", which was conducted from 2014 to 2016 and co-funded by The Swedish Retail and Wholesale Council, we studied consumers' buying behaviour in digital as well as traditional channels.

Researchers

Reference group

Funding organization

Publications